KPI is short for a Key Performance Indicator. This is typically a metric that is used to measure the performance of something. What that is, is defined by the business need. I recently got asked if there was a “G-d metric”, that one elusive KPI that at one glance would help you understand what is happening. I thought about it for a few minutes and quickly realized that something like this does not exist and [...]

Site Name: What TO do Toronto Site URL: http://www.whattodotoronto.com/ Consult Theme: Focus on the usability of the search results as well has have a tighter integration with other review websites. Overall Thoughts If possible (not sure that it is anymore), change your permalink structure so each category and venue is identified by its name instead of a database identifier.  This would greatly help your SEO efforts It would be great to see “featured” events or places either [...]

Site Name: Asya Sucholutsy Site URL: http://www.asyasucholutsky.com/ Consult Theme: Tighter integration of social media and show off your work in a better format Overall Thoughts Overall the website looks very clean and neat – however it feels almost too neat to the point of being bland. As a site meant to showcase your artistic abilities – it hasn’t done that. I would actually suggest changing your WordPress theme entirely to something that shows off pictures/art/photography much better. [...]

A short video of me talking about the benefits of using a Content Management System (CMS).

As part of my site, I am also offering free consulting services to those who are interested. As part of the consult I will provide feedback focusing on how best to tweak copy for readability and search engine optimization, fix usability issues, install a content management system, and so on. I am a firm believer that content is king, it takes precedence over any other fixes.  There are plenty of websites that may not fit the web 2.0 mold [...]